http://www.citoresearch.com/cloud/direct-salesforcecom-why-we-bought-heroku
Heroku - hosting service
Chatter - enterprise social network
Force.com - application development platform
Database.com - database in the cloud
Kelman argues that eventually IT departments will recognize the power of Ruby and use it.
When they do, Salesforce.com will have the most business-friendly way to use Ruby, one that delivers Ruby as a Platform-as-a-Service, but which is connected to a mature ecosystem of business software components like Chatter, Force.com, and Database.com....Heroku + Chatter + Force.com + Database.com
Heroku - hosting service
Chatter - enterprise social network
Force.com - application development platform
Database.com - database in the cloud
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