From http://blog.launchdarkly.com/secrets-of-netflixs-engineering-culture/
If you’re constantly testing ideas, even without having enough data, you’re quicker to get into the right path.
As Kris Gale, co-founder and CTO of Yammer said, “You will always make better decisions with more information, and you will always have more information in the future.” But the way to get more information is to iterate.
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